About Us

Susan D Smith, CFP®

CERTIFIED FINANCIAL PLANNER® certificant since 2005
Active in the financial services industry since 1997
Certified Estate and Trust Specialist™ (CES™ ) July 2007
Certified Social Security and Medicare Specialist™ (CSS™) November 2023
SEC Investment Adviser Representative
Established Bonner & Smith, LLC in 2007

Keith Bonner, CFP®

Susan D Smith, CFP®

CERTIFIED FINANCIAL PLANNER® certificant since 1988
Active in the financial services industry since 1986
Portfolio Manager
SEC Investment Adviser Representative
Established Bonner & Smith, LLC in 2007

Rusti D Pitts

Texas Tech University, Bachelor of Business Administration Accounting & Master of Science in Accounting, 2003
Joined Bonner & Smith, LLC in 2008
Has 17 years' experience in both personal and business tax returns
SEC Investment Adviser Representative

Riley Coffer

Rusti D Pitts

Joined Bonner & Smith, LLC in 2019 as Administrative Support
2020 Graduate of Coronado High School
Texas Tech University, Bachelor of Psychology
Accredited Behavioral Finance Professional™ ( ABFP™)

About Us

Bonner & Smith, LLC is a FEE ONLY comprehensive financial planning and investment management firm that specializes in active discretionary portfolio management, retirement planning, tax and estate planning.

We currently manage assets that include individual investors, corporate profit sharing plans, and trusts.

Whether you are investing on behalf of a corporate retirement plan, a non-profit endowment or building your own net worth, you want your money invested prudently and profitably. Our goal is to provide our clients with the long-term growth needed to reach their goals, consistent with their risk tolerance. Our ability to reach this goal has led to many referrals from satisfied clients and our continued growth.

CERTIFIED FINANCIAL PLANNER® professionals
Registered Investment Adviser
Fee-Only - no commissions, no selling
Active Portfolio Management - continual monitoring
Fiduciary—we act in your best interest, always
Independent – conflict free, full disclosure
Fidelity as custodian – high quality, low expenses, accessible 24/7
High client retention/referral rates
Specialty in federal and oil company employee retirement plans
We are accessible, we manage your accounts, we are the advisers you work with, we don’t outsource or delegate

Why We Work With Fidelity

As your financial adviser, you expect us to make thoughtful, carefully researched decisions, and to keep your best interest in mind. We use a similar approach when we make decisions about the service providers we employ to help us meet your financial objectives. As a result we have selected Fidelity Investments to be our custodian. Fidelity has been serving the needs of individual investors and investment professionals for over 75 years and, today, is one of the largest privately owned financial services companies in the world. As experts in the financial services field, they have a thorough understanding of the products and services we need in order to best serve you.

Adviser vs Advisor

Bonner & Smith LLC is a Registered Investment Adviser. Susan D Smith, Keith Bonner, and Rusti D Pitts are all Investment Adviser Representatives. While both "adviser" and "advisor" are correct spellings in the English language to refer to someone who gives advice, we adhere to the legal spelling provided in the Investment Advisers Act of 1940. To be allowed to use “Adviser” over the “Advisor” counterpart, the act states that you must be a Registered Investment Adviser (RIA) or an Investment Adviser Representative (IAR). To know the difference between advisor and adviser is just as important as making sure that your financial planner is certified. The RIA and IAR designations guarantee that your financial representative is legally required to act as a fiduciary and only in your best interests as a client. The phrase "Financial Advisor" is frequently used by brokers, who are not Fiduciaries and are not legally required to act in your best interest.

About Us

Susan D Smith, CFP®

Susan D Smith, CFP®

Susan D Smith, CFP®

Keith Bonner, CFP®

Susan D Smith, CFP®

Susan D Smith, CFP®

Rusti D Pitts

Rusti D Pitts

Rusti D Pitts

Riley Coffer

Rusti D Pitts

Rusti D Pitts

About Us

Why We Work With Fidelity

Adviser vs Advisor

Our Team

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